Getting Uncomfortable

This morning my alarm rings off at 5.05am as it does most mornings.  This is when I head out to do a workout; either at the gym, or going for a run or cycle.   But this morning, things didn’t quite work out that way….

We all love being comfortable, cozy and warm don’t we?  And that’s exactly how I felt this morning when I jumped back into my bed instead of doing what I planned to do.

But I’m sure you know as well as I do, that staying comfortable doesn’t always get you what you want.   

You need to constantly step outside your comfort zone and break the barriers if you are to achieve your goals and dreams. Are you prepared to do that?  Or are you happy to be complacent, be comfortable and stick with the results you’ve always gotten?

I’m sure you have heard the definition of insanity..

  “If you always do what you’ve always done, you’ll always get what you’ve always got.”

Doing something different doesn’t necessarily mean you have to work harder.  It’s much better to simply work smarter. 

I’m starting to do some paid advertising strategies and place some solo ads.  The reason I’m doing this is because generally when you use free methods of list building the results can be slow and steady (not always a bad thing).  With solo ads, I’m hoping for a bigger ‘gush’ of additional subscribers to my list.  Done regularly, this will build my list much quicker than if I was to only use free strategies.

Being completely transparent, so far my results are less than I had hoped for.  So I will be focusing on testing and tweaking both the offer and the target audience to find the perfect match. (I’ll let you know how it goes.)

Paid advertising is not completely new information to me, but it is a strategy I’ve not used a lot before. So I can honestly say ‘it’s uncomfortable’.

I’m sure you know in your gut that there is something you should be doing that is ‘uncomfortable’ for you.

Perhaps its video marketing? Or maybe writing articles, paid advertising strategies, attending networking meetings or public speaking?

Unless you step out there, face the fear and do it anyway, you’ll never know if it is the one strategy that could build massive momentum for your business.

If you’re someone like me who sets yearly, quarterly and monthly goals, you will need to be constantly stretching your boundaries in order to achieve your desired results.

Are you ready to step up and get uncomfortable?  So what are you going to change?

I’m here to help you every step of the way if you need it.




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About the Author Fay McLean

Fay McLean CEO & Founder of Laser Connections, helps Medispas and Aestheticians get a reliable flow of new clients and grow their clinic online using a proven Digital Advertising System. Click Here to Apply for a FREE Strategy Session ($150 Value).

Leave a Comment:

Cherry-Ann Carew says October 22, 2012


That was very brave of you to share your ‘comfort zone’ experience. I think many of us either stay, or fall back in when things that we want or expect are not showing up quick enough. Instead of moving forward in other areas, we tend to wait it out.

I look forward to hearing how things move forward for you:)

Fay says October 22, 2012

For sure Cherry-Ann. It is important to keep pressing forward, even when there are obstacles, hurdles or less than ideal results.

Linda Ursin says October 22, 2012

I’m doing a couple of things. Including splitting my site into four parts. I’ve done paid ads on a couple of occasions, and I got nothing in return.

    Fay says October 23, 2012

    Good to see you moving forward Linda!

Michael says October 24, 2012

I have been stepping outside of my comfort zone this past week and the results have been quite good. Even better I did not die just because I tried something new. LOL

    Fay says October 25, 2012

    Love your attitude Michael. Sometimes it helps for us to ask the question “what is the worst thing that can happen if I actually go ahead and do this?”. It helps us to realise that nothing is so bad that we shouldn’t give things a go. Glad to see thats working out for you Micheal.

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