With the start of a new financial year, it’s a great time to decide where you want to take your business in the next 12 months. For your business to thrive, you must have an effective marketing plan. This can be a difficult thing for solopreneurs to maintain. Marketing consistently will keep your client pipeline full with ideal clients who value your services and will pay you what you’re worth. If you want your profits to increase over the next twelve months, you MUST consistently market your business.
It’s always difficult for solopreneurs and small business owners to find the time to work ON their business. As you continue to serve the clients you already have at a high level, it can be easy to get consumed in this and other daily tasks of operating your business. What happens is that consistent marketing can be unintentionally pushed aside.
Imagine you’re riding a bike. The wheels can turn slowly, or you can turn them at a faster pace. Either way, if you want to move forward, they need to be constantly going around. It’s the same with your marketing. If you’ve found that there are times where business is very slow, it’s likely your marketing efforts have become a bit hit and miss. Good news is, it’s easier than you think to get back on track!
To crank up your marketing systems, I suggest you take a quick assessment of your business and ask yourself the following questions:
a. You can ignore it and take action anyway. (Successful people do whatever it takes, even if it feels uncomfortable.)
b. If you push through that resistance and get to the other side – that is where you will find success!
These two affirmations will serve you well for the next time you find yourself meeting with resistance along your path. Acknowledge the moment, but keep moving forward by taking action! Remember you didn’t learn to ride a bike the first time. What we’re looking for here is consistent effort. Even baby steps will keep the momentum towards your goals.
Once you’ve taken the time to assess your marketing strategy, I would love to hear what you find.
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Fay McLean CEO & Founder of Laser Connections, helps Medispas and Aestheticians get a reliable flow of new clients and grow their clinic online using a proven Digital Advertising System. Click Here to Apply for a FREE Strategy Session ($150 Value).