When solopreneurs are struggling to get new clients, I ask them what they are actively doing to market their business. Some times I get a dead silence back, or simply a blank stare and shoulder shrug to indicate “nothing much”.
One of the easiest ways to instantly get more clients is to start taking more action to promote your business and your services. This could be in sales conversations, creating videos, doing a teleseminar, holding an event or even writing that book you’ve always wanted to write.
One of the biggest reasons why people don’t take more action is they are worried about what other people will think of them. Interestingly, this doesn’t seem to be an issue for a two year old who decides to throw a tantrum in the middle of the supermarket! But as we get older, we begin to get more and more aware of other people’s thoughts. We allow this to stop us from taking the action necessary to get what we want. Does this sound familiar? I bet it does, because I know it’s been the case for me too.
So I was really thrilled as I stood in the middle of a city park and watched two of my friends take a break at the 38 kilometre mark of the Perth Marathon, to take their wedding vows. This took about 30 minutes. Then they signed the registry, had some photos taken before continuing on their merry way for the final 4 kilometres to the finish line.
For Rob and Zita, running is a big part of their life and a passion they share together. They ran their first marathon together almost 10 years ago and have often explained the exhilaration they feel each time they complete another one. They knew that getting married would also be an exciting experience. For most people, to do either a marathon OR get married would be quiet sufficient in one day. Not for this fun loving, sporty couple – they decided to bundle the two events into one! Rob and Zita’s plans were a complete secret to all the wedding guests until the final moment they arrived at the grassy spot in front of the marriage celebrant. Rob ran the entire marathon in his waistcoat, bow tie, top hat and finished off nicely with glossy black running shoes. Zita had full makeup, her hair done beautifully, a veil and carried a bouquet of flowers the whole way.
Do you think they got some funny looks along the 42 kilometre track? Do you think there were people that held their own opinions of their decision to get married this way? Do you think there would have been people try to talk them out of taking this action if they had know about it? Of course there would have been! It’s only natural. The key here is that Rob and Zita had the confidence to go ahead with this seemingly crazy idea anyway – because they wanted the end result – to run a marathon AND be married all in the same day. This might not be what YOU want – but I want this to be a marketing lesson for you to take the action you need to take to get the results you want to get in your small business.
Don’t listen to nay-sayers; don’t share your ideas with people who are non-supportive. It doesn’t matter what other people might think. In fact, they probably aren’t even thinking anything about you because they’ll be too busy thinking about themselves! Instead, consider all the people whose lives you know you can make a difference to by sharing your gifts.
What is it you need to do to market your business? What action steps do you want to take to get more clients and increase your profits?
Getting out of your comfort zone is most likely the starting point.
Go ahead; have that sales conversation you’ve been putting off. Make the video that shares your message. Map out the contents and take the first step to creating a webinar. Whatever it is that you’ve been putting off for fear of what other people think – go ahead and take just one action step to make it happen this week. Be prepared to do whatever it takes to make your business stand out from the crowd and you’ll be amazed at how quickly you will get more clients and be helping more people.
Rather than wait for everything to be perfect, I want to remind you of my favourite saying: “Just take imperfect action”.
Your Action Plan For The Week:
Calculate the income that can be produced from the activities you have listed. Also list the number of people who you may be able to help, if you put get these projects off the ground. Use these numbers to motivate you to stop thinking about what other people might say, and instead – take action.
Fay McLean CEO & Founder of Laser Connections, helps Medispas and Aestheticians get a reliable flow of new clients and grow their clinic online using a proven Digital Advertising System. Click Here to Apply for a FREE Strategy Session ($150 Value).