“I need more clients!” Have you ever made this statement?
“If you build it they will come” is probably one of the biggest myths ever published and believed when it comes to business.
It’s possible that you have the most amazing offer or business. Unless your ideal clients know about it, you will stay as the best kept secret in your industry. The biggest challenge for so many self employed professionals is consistently attracting new and ideal clients into their business. Unfortunately, they simply underestimate how much exposure they really need to keep a full pipeline of clients. By consistently implementing a few simple steps, you will be well on your way to achieving your business goals.
Clarity, focus and planning are often the root causes of why this struggle to attract ideal clients is an issue. Remember, when you are crystal clear about the vision for your business, it becomes easy for your ideal clients to see it as well. The first thing you need to know is exactly WHO your ideal client is, why you consider them ideal, and what problems they have that you can provide a solution for. It’s tempting to be broad with your responses for fear of ‘losing’ a prospective client. After all, I’m sure what you do can actually help soooo many people. The more specific you can be with your focus, the more effective your marketing strategies can be. You will save time and money. Plans without action are useless. So you do need to have a marketing plan outlined so that you’re confident what your actions need to be on a daily, weekly and monthly basis. This way, you will connect with your ideal clients regularly, rather than your marketing being an ad hoc event.
“But I am already working so hard” I can almost hear you say.
I know. And that’s why the strategies that really take your business to the next level need to leverage things you already have:
Once you’ve got clarity on your ideal client (I even give my ideal client a name!) and what they need, it’s time for the action to begin. Here are three simple strategies that I’m using that are working for me that you can use to attract ideal clients to your business NOW:
Consistency in your marketing is much easier when you know where you are going and what you want. When you can almost taste your success, you’ll be prepared to put in whatever time is takes and come up with loads of creative ideas. Having clarity on your next step will grow your enthusiasm to a point where you become energized by your marketing efforts. Other people pick up on this high energy – and you will attract others who want the same for themselves!
Implementation is the key – so which of these strategies will you action in your business this week?
Your Action Plan For The Week:
Fay McLean CEO & Founder of Laser Connections, helps Medispas and Aestheticians get a reliable flow of new clients and grow their clinic online using a proven Digital Advertising System. Click Here to Apply for a FREE Strategy Session ($150 Value).