Want the same relationship with your customers? Here are six ways to go about it.
You can hear a smile through the phone! Anyone in your business who spends time speaking with your customers must have a happy attitude. No ‘bad days’ allowed! .
It like pushing a wheelbarrow up hill if you only ever give your customers what you think they need, rather than asking them what they want. When they tell you what they want, then as much as you can, give it to them. Follow this rule and you will always know you are doing the right thing. I often hear people ask me “Do you think I should do x?” My answer is – ask your customer! You can survey customers via your email marketing, hold competitions and learn to be a really good listener whenever your customers speak.
“The customer is always right” is a good rule to follow. If you deal with a complaint or refund pleasantly, and then also go overboard on anything else you can do for the customer to make things right you will build great loyalty. In fact, people don’t even mind if they are disappointed with a product, if the way their disappointment is dealt with is pleasant. It’s not difficult to turn unhappy customers into loyal followers who will come back again and again.
It bugs me when I see businesses offering incentives to attract new clients, yet forget to reward those clients that have been loyal for months on end. It’s easy to give bonuses, inexpensive rewards and do unexpected “nice” things. In today’s digital world, if you can add some kind of personalization to a purchase, you will increase customer loyalty ten fold. People are skeptical and appreciate knowing they are doing business with a ‘real’ person.
One of human natures fundamental needs to feel like we ‘belong’. Create a community with your customers and make them feel as if they are part of a very special group. Be aware of ways you can keep them involved in your business. This can be through social functions, with email messages, cards or special announcements that simply say “we appreciate you.”
One of the quickest ways to develop a long term relationship and show how much you care for your customers is with super customer service support. This is especially relevant in the online world. You may have experienced a time when you sent in a ‘support ticket’ only to still be left hanging around for a response days or weeks later without ever having heard a word back. This is one of the biggest mistakes you can make in any business. Treat your customers’ queries with the highest priority and your customers will stay happy.
Be there to truly serve and care for your customers with these small tips and it will make a big difference.
Here’s to your success!
P.S. Master your email marketing and you’ll never feel like you are ‘selling’ ever again.
This online workshop just might be the best investment you’ll ever make! Limited places.
I want you to think about your friends for a minute…..
How do you communicate with your friends?
Do you get excited to tell them when new things are happening?
Do you like talking about exciting places you can go together?
Do you have friends that you talk to several times a week?
If you are anything like me, you probably said ‘yes’ to all of these questions.
It’s a win-win!
Ok, so we’re home from the event Unstoppable Entrepreneur and I’m writing today feeling that it’s the first day since getting back from our trip to the USA that I have a clear head. For some reason (we won’t mention age), it has taken a bit longer to get back into the swing of things but now we’re good to go!
This was a truly amazing event. Yes, I spent over $3000 and more than 70 hours in travel to be there but just for being a reader of my blog, you get all the little marketing titbits I have learned at no cost.. is that cool? If so, please click the “Like″ button at the very top of this blog, just off to the left to show me some love! Did you do it? OK, proceed to my notes!
All the speakers varied in age, experience and income levels. But there was a common denominator to them all…. Persistence and determination!
At Unstoppable Entrepreneur there was also lots of talk about Mobile Apps, Facebook, Traffic, Sales Funnels and Mindset.
I’ll share more over time, but today….
I first heard this saying from a brilliant marketer Lisa Sasevich. The concept is that you don’t need to have everything in place before you take action. When you get an idea, start to put it into action immediately. Make yourself accountable by announcing to your community what you are going to do. It might be a webinar, a presentation, a product or an event. Then the fact that you have placed yourself on a deadline will mean you are much more likely to follow through.
It’s important to recognize that your team is not only a reference to people who you may hire to build your business with you. It is also your colleagues, your list or community. It’s about building relationships with lots of people who you can rely on to support and encourage you to achieve your destination. Alone you will go a short way slowly; with a team you will go far, quickly. I know which I would prefer!
While many people have made a lot of money selling $9.95 e-books, you should recognize that it is much easier to achieve high income goals if you include a high ticket offering. There is information you have in your head that other people want! One of the easiest ways to create a high ticket offering is to offer a VIP day or private mentoring. You can offer this in any niche extremely successfully. My very first product ever was a VIP program that I sold for $5995, so you don’t have to wait until you’ve been in business for years before you offer personal or high ticket offers.
If you focus on implementation and take action quickly you will soon discover that not everything will work out as well as you planned. But that’s ok!
Taking action and not getting the results you want is still better than taking no action at all. We all learn very quickly from our mistakes. I hate to burst your bubble… your business will never be perfect. It’s why so many wannabe entrepreneurs go to the grave with their “idea” that’s never fully realized. Don’t let that happen to you. Don’t live life with regrets.
Which do you think is more important – Product or Traffic or Conversions?
The answer is ALL three are equal. These three things do not stand alone and if any one part is missing – then you are leaving big dollars on the table.
It doesn’t matter how big your community is or how many people you have on your list – your first priority is to create an effective sales funnel. You have people opt in to get your information and then you offer at least one product (yours or someone elses). You track your results and tweak where necessary. THIS my friend is what will build your business.
POST YOUR FEEDBACK, QUESTIONS
AND COMMENTS BELOW!
P.S. If you would like to have a proven sales funnel working for you, check this out.
P.P.S. If this resonates with you, please pin, tweet or like this.
This morning my alarm rings off at 5.05am as it does most mornings. This is when I head out to do a workout; either at the gym, or going for a run or cycle. But this morning, things didn’t quite work out that way….
We all love being comfortable, cozy and warm don’t we? And that’s exactly how I felt this morning when I jumped back into my bed instead of doing what I planned to do.
But I’m sure you know as well as I do, that staying comfortable doesn’t always get you what you want.
You need to constantly step outside your comfort zone and break the barriers if you are to achieve your goals and dreams. Are you prepared to do that? Or are you happy to be complacent, be comfortable and stick with the results you’ve always gotten?
I’m sure you have heard the definition of insanity..
“If you always do what you’ve always done, you’ll always get what you’ve always got.”
Doing something different doesn’t necessarily mean you have to work harder. It’s much better to simply work smarter.
I’m starting to do some paid advertising strategies and place some solo ads. The reason I’m doing this is because generally when you use free methods of list building the results can be slow and steady (not always a bad thing). With solo ads, I’m hoping for a bigger ‘gush’ of additional subscribers to my list. Done regularly, this will build my list much quicker than if I was to only use free strategies.
Being completely transparent, so far my results are less than I had hoped for. So I will be focusing on testing and tweaking both the offer and the target audience to find the perfect match. (I’ll let you know how it goes.)
Paid advertising is not completely new information to me, but it is a strategy I’ve not used a lot before. So I can honestly say ‘it’s uncomfortable’.
I’m sure you know in your gut that there is something you should be doing that is ‘uncomfortable’ for you.
Perhaps its video marketing? Or maybe writing articles, paid advertising strategies, attending networking meetings or public speaking?
Unless you step out there, face the fear and do it anyway, you’ll never know if it is the one strategy that could build massive momentum for your business.
If you’re someone like me who sets yearly, quarterly and monthly goals, you will need to be constantly stretching your boundaries in order to achieve your desired results.
Are you ready to step up and get uncomfortable? So what are you going to change?
I’m here to help you every step of the way if you need it.
WHAT WILL YOU DO THAT IS OUTSIDE YOUR COMFORT ZONE? LEAVE YOUR COMMENT BELOW..
‘TWEET’ AND ‘LIKE’ THIS POST IF YOU KNOW THERE ARE OTHERS WHO NEED THIS MESSAGE!
Building customer loyalty is not only a cost effective and profitable strategy, but in today’s business world it’s necessary. This is especially true when you remember that 80% of your income will come from 20% of your customers. If you think about these statistics it’s very surprising that so few people focus their marketing,sales or follow up on building customer loyalty and engagement.
I see it all the time in places like hairdressing salons. They will offer a great discount or incentive for new clients but if you are a current customer you have the privilege of paying full price. I’d really like someone to explain to me how this is building customer loyalty!
I can remember when I was a little girl and each week my parents would give me my pocket money. I’ve always been a lover of lollies (and I’m no different now!). So, as soon as I got my pocket money I would be off up the street to the little shop ran by a man called Mr Flick.
There were lots of shops in the street that I could have bought my lollies from, but I always went to Mr Flick’s shop. Why? Well for a start, he was friendly. He was always interested in what I was doing. And, a BIG reason I kept going to his shop was that he always put a few extra lollies into my bag more than what I had actually paid for.
He would always ask me “Is that all for you today?” Most of the time I just bought my lollies, but sometimes I might also buy something else for my mum or dad too.
Perhaps it’s time to rethink the strategies you use with your customers. After all, many experts will tell you that it’s five times more profitable to spend marketing and advertising dollars on customer retention than it is to acquire new customers.
Here are a few simple strategies you can use to improve customer retention and continue building customer loyalty.
1. Add Massive Value
Reward your customers for their loyalty. Make them feel special by giving them incentives, discounts or added bonuses every now and then. The type of things you can offer to increase the value you deliver are:
2. Inspire and Share Your Story
Even though you and I might be very comfortable with trying new products or buying products online, there are still lots of people who are very sceptical about passing over money or doing business on the internet. It’s especially important to do everything you can to share your personal experiences with your prospects and customers. This helps to build a personal connection and create that know, like and trust factor people are looking for when making their buying decisions. It’s common when you start your small business to resist mixing your personal life with your business life. Once you finally agree to share some of the more personal experiences in your life, suddenly your prospects will become much more responsive and you’ll notice your income increase.
When people know a little more about you as a person, it makes it easy for you to build rapport and connect at a deeper level with those who can resonate with your circumstances and experiences. As an example just take a look back to earlier in this email where I share a story of my childhood with you. Can you relate to that experience of mine? Does it help to build a deeper connection between us?
3. Create More Offers For Your Customers
Building customer loyalty is much easier when you have great products to offer. These could be the products from a company you are partnered with, or it could be products or training you have created yourself.
Once someone has bought something from you that they find great value in, they’ll be looking to buy whatever else it is you have to offer. It’s important to create a sales sequence and follow up that allows you continue to make offers for more products or services.
If you continually provide good value, service and information then your customers will be fine if you come along and make an offer to them for something else you endorse as being necessary or useful to their health, wellbeing or success.
Looking back now, I can see that it Mr Flick used all three of these strategies too, even all those years back. He gave me great value (an extra few lollies to a kid is awesome value!), he built a personal rapport with me and offered me more of what he had to offer to satisfy my needs. The thought of shopping anywhere else for my lollies would never have crossed my mind!
Take a few minutes today to consider what you are doing in your business to ensure you are building customer loyalty. No matter what you are currently doing, there is always room to ‘step it up a notch’. Try it and see what your results are – you could be very pleasantly surprised.
Here’s to your success!
P.S. Oh, and one last tip – is to tell your customers you appreciate them, just like….
I appreciate YOU!
Build your list! Build your list! Build your list!
I’m sure you’ve heard over and over how important it is to build your list in your online business. I have proof that the size of your email list is not the bee all and end all. Personally, I’ve made good money from what many in this industry would call a very small list. And, if list size were the only thing that mattered, why would the owners all those You Tube videos that have thousands of hits, not be mega wealthy?
More important than the size of your list is the relationship you have with them. How to successfully build a relationship with your list is a topic all of its own and I’m not going to go into depth on that today. I know it’s likely you simply want to get more people ON your list in the first place.
Yes, it’s important to always be looking at ways to build your list. The other just as important part of the equation, is to have conversions.
Right List + Right Offer = Conversions = Make Money
If you build your list with people who are actively looking for what you have to offer, your conversions will increase. No matter how big your list is, if you are not presenting offers to them that are converting, then size is completely irrelevant. The only way to have high conversions is to make great offers to the RIGHT audience. So when considering the question of “how to build your list?”, you have to follow that closely with understanding that it has to be the right list.
Know your ideal client like the back of your hand. List building will be a slow and painful process if you don’t have a clear picture of whom it is you want to make your offers to.
Your Awesome Free Offer (AFO) will be something you offer to giveaway for free in exchange for your prospects name and email. Put your AFO in front of your ideal prospect. If you are not clear on who you are trying to attract, you might as well be looking for a needle in a hay stack.
There are so many ways to market your business. Most people get completely overwhelmed and try to do too many things at once and then find that nothing in particular is working really well.
Lots of people will try to build an online business on ‘free’. Contrary to popular belief, all traffic strategies will cost you. You are going to pay for them in either your time or your money. The advantage of paid traffic is that you can get a result much faster if you are presenting great value to the right audience.
I recommend choosing just TWO methods of marketing and continue to do those until you have success before you move on to something else. Choose one paid method and one free method.
Paid methods would be things like banner ads, solo emails, pay per click advertising on Facebook.
If you prefer to use free strategies to build your list, then it’s going to take longer. One of the ways I’ve had the most success with is by participating in Giveaway Events. A Giveaway Event is where you contribute a product, along with hundreds of other contributors. Then you all promote the event to your list.
You get to put your offer in front of a targeted audience and build your list very quickly and you gather names and emails from people who would like a copy of your product. And your peeps get the chance to pick up great products for free. Everybody wins.
Giveaway events are conducted in almost every niche so you just have to do a bit of a Google search to find one that suits you. Here’s an example of one I’m participating in at the moment: Ultimate Social Media Giveaway
Make list building a main focus in your business for a set period of time, let’s say three months. This would mean you allocate most of your time throughout your week for activities that will help you to build your list. It might look like this…
|ACTIVITY||WHAT DOES IT LOOK LIKE IN YOUR BUSINESS?|
|Learning||Time going through video tutorialsLearning new technologyPhone calls to mentor/coach|
|Systems||Checklist for where and when you publish content each day or weekInstruction list on how to upload videos or edit audiosMake videos of how you want things done to send to your VA or assistantEstablish a referral or testimonial system|
|Content||Coaching or speaking to prospects or existing clientsWriting articlesMaking videos|
|Publicize||Set up a promotional calendar of what you are offering and whenSpeaking eventsCreating banner ads or writing autoresponders|
|Management||All those little admin tasksConnecting with JV’sMeeting with team members or VA’sReturning phone callsEmails|
|Gratitude||Maintain connections with people who can and do refer business to youSend thank you cards|
When you see a Shiny Bright Object pop into your email, you can ask yourself if it will directly help you to build your list right now. If the answer is ‘no’, then you can discard it quickly knowing that you are staying on track with your priorities.
I’ve been as guilty as anyone when it comes to not being as focused in building my list as I could have been. But… things are about to take a turn! For the next three months I’ll be taking all of my own advice right here and making it a top priority for the remainder of 2012.
Is it time you made a stance and said ‘The time is now!”?
Come on, I know you can. You’ll be glad you did and I’ll be here to support you.
And anyway, no one ever had a list that was too big, did they?
WILL YOU JOIN ME IN MAKING LIST BUILDING YOUR FOCUS?
SHARE YOUR COMMENTS BELOW.
P.S. If you like this, please share it below (like, tweet and +1)