Category Archives for Business Success

I’ve Been Wasting Time!

I’ve been wasting time!

I’m told it’s a good thing when you can face reality and take responsibility….

Well, I’m here to admit that I have finally taken responsibility for wasting time.

Like many people who work from home, I am at my desk for many hours each day being ‘busy’.

With the recent arrival of our lovely new grand daughter Molly, I am having lots of time away from my business. So when I’m ‘at work’, I want to be even more productive.

After reading Jason Fladlien’s Double Your Productivity For Life I decided to track how I was spending my day for a couple of weeks.

Then suddenly it hit me…. for far too long now I’ve allowed myself to get into the habit of starting my day by casually flipping through my phone messages, checking email and then social media for what’s going on. I’ve realized that although I’m at my desk by 8.30 or 9.00am, I haven’t begun to be productive till around 10.30am.

What a waste of time!!!

If this sounds like you too then here’s a few things that I’ve been implementing (thanks to Jason’s advice) and they sure do work:

  1. Reconnect with the reason ‘why’ you are building your business. This will spur you on to take action to get the results you’re after, rather   than drifting through day by day.
  2. Find a productivity tool to help you organize your projects and tasks.  Some like a simple piece of paper and a ‘To Do’ list.  Don’t go to bed before you have created a list of the most important tasks that need completing the following day.
    Or, if you’re like me, as your business grows you have many projects all on the go at once and need something a little more robust.
    My fabulous Virtual Assistant Ana put me on to an awesome free tool called ‘Trello’. It’s a tool that will organize anything!   In one glance, know what’s being worked on, who’s working on a particular task and when it’s due. This super simple system has made life so much easier. I just love it.
  3. trello for productivityTrack your time usage for a week or two and see where you are losing momentum and where you seem to be most productive.  Everyone has a different body clock and you may find you are most alert and focused at a time of day you least expect.  When you recognize this time, you can maximise it. Schedule your ‘big’ tasks for your productive times.
  4. If you have created a bad habit (like I had) that is a time sucker, the first step is to be completely aware of it.  Next is to strategically work out a plan to avoid that bad habit. For example, I have set myself up a challenge, sort of like playing a game with myself, to see how many mornings I can get started onto my productive time immediately without even opening up emails or social media at all.  I’ve allocated a certain time slot later in them morning where it’s ok to do that stuff.   I’ll give myself a reward depending on what ‘score’ I achieve.  Seems silly I know, but sometimes you have to really focus and be a bit crazy to get what you want!

The more often I stay with the new habit, the less likely I am to go back to the old.
These days, in my keenness to get out and visit Molly each day I’ve been leaping into my office chair each morning with a fire and vigour to get my daily tasks done like you’ve never seen before.

Regardless of whether you have 40 hours or 4 hours to invest in your business, what is more important is how focused you are with that time. When you are in working mode – work. When you are in freedom mode – enjoy yourself!

I hope this was helpful and Jason has even more great ideas on how to increase your productivity if you need them.


Are You Creating a Freedom Lifestyle?

This last week was so exciting for me…. We got to welcome into the world our new little grand daughter, Molly.  I know that I am biased, but she is absolutely perfect!  What do you think?

I’ve spent a lot of time away from my business this week, and fortunately didn’t have to worry about whether or not things were still moving forward.  Money is still arriving in my bank account even while I’m getting my ‘nana’ cuddles and I have to say it’s a wonderful feeling!

There’s been lots of time for reflection and I got to thinking about you….

There’s a good old saying “The grass is always greener on the other side.”

It’s this idea that often gives life to your initial desire to want to start your own online business.  You start imagining the possibility of being able to keep your own hours and not have to answer to a boss.  What a delight it would be to work from home and stay snug in your comfy clothes. No more suits and dresses to go to the office, or fighting daily traffic just to get there. Being able to take holidays or days off whenever you fancy. You can see yourself having the luxury of earning more money and to spend it on ‘wants’ rather than just ‘make do’ with paying for the ‘needs’.

All of these things seem attractive ‘on the other side’. When you put that together with your entrepreneurial spirit, the decision to start your own business, working from home and using the internet can become irresistible.

So let’s assume that you take the plunge.  You do start your own online business – and in fact, you are making progress. Yay!!

What does your business model look like?  In fact do you even HAVE a business model, or are you simply flying by the seat of your pants?

How do you spend your time each day?

Do you have a list of daily tasks that looks as long as a shopping list for a hungry family?

It’s very easy to have grand ideas of a freedom lifestyle when you run your own online business, but the reality is that many people simply create a ‘prison like’ environment for themselves.  It’s easy to suddenly find yourself chained to your desk for longer hours than you would ever have given a boss.  And often, for much less return than you had originally hoped for.

This dedication and commitment to your business comes easily when you are passionate about your topic – that doesn’t mean that it’s healthy.

Over the past six months, while we have been waiting for Molly’s arrival I’ve spent time analyzing my business, where my main income is generated and where all my effort is spent.

I’ve been stripping back, restructuring and rebuilding with ONLY what is absolutely necessary for me to reach my goals while at the same time providing YOU  with an even higher level of support.

You might be surprised to know that you can actually build a 6 figure online business with just ONE really well constructed sales funnel.

You don’t need six different products.  You don’t need 8 different programs and 5 different facebook groups!

I believe I can ‘have it all’ and I know that YOU can too!

A successful online business can be built with SIMPLICITY.  The less moving parts there are, the less overwhelm and overheads there is.  Most people over complicate things and end up in confusion and exhaustion. Or worst still, going round and round in circles and only wondering ‘what happened’ to the freedom, flexibility and financial abundance they hoped for.

Keep your eyes peeled because in the next few weeks I’ll be revealing to you exactly how you can create a simplified, successful online business that will give you a freedom lifestyle.  I know you’re just going to love it!

Creating Your Own Freedom Lifestyle

In the meantime, take the opportunity to really analyse some of the following things:

  • your business model
  • your process maps and systems
  • who you work with
  • how you reach and support your customers
  • what are your main money making activities

Perhaps you too can strip away some of the unnecessary, less productive activities. And instead, focus more on refining and tweaking one really awesome sales funnel that converts like crazy and gets your customers awesome results!

I just love hanging out with Molly when I want to!

Leave a comment or drop or email me and let me know how I can help YOU create the freedom lifestyle you need so you get to hang out with whoever is special in your life too!


How To Write Autoresponders That Get A Response!

Why Do I Need To Learn How to Write Auto responders?

If you don’t know how to write autoresponders this can be an early stumbling block for many people starting to build an online business.

As people visit your website or blog it’s your job to create a way to entice them to give you their email address in exchange for some awesome free content.  This will build you a list of loyal followers and subscribers. Building your list should be one of your top priorities in your business building to write autoresponders for email sequence

If you are not building a list of subscribers from your website or blog then you are already failing!

To use the word failing may seem a little harsh.  But the reality is, your subscribers are the lifeblood of your business. They are the people who connect with you, recommend you, buy from you, promote you and support you.

What is the biggest mistake most successful internet marketers have made?  Most will say they regret not building their list sooner.  You must understand that your list is your biggest asset in your online business.

When someone first lands on your web page or blog, you need a way of exchanging some awesome free content for their email address.  This exchange triggers an automated message from your email service to your visitor’s email inbox.   Within this message you will provide a link to the awesome free content. This process is the start of your Autoresponder Email Sequence.

There are many different email service providers and they all offer different features.  It’s fun to play around with them.  I like to use Aweber as it is easy, simple, cost effective and has great deliverability.

How to Write Autoresponders That Get A Response

Once you have an active subscriber the carefully created content in your  autoresponder email sequence will start to build a strong and trusting relationship with your prospect.

Your autoresponders are a chance for you to connect with your prospect at a deep level.  To let them know you understand their pain, and to provide them with a chance to reach out and connect with you.  A well planned autoresponder email sequence is also a chance to offer your subscriber a product or service that you feel is most suitable to move them from Point A to Point B.

The Biggest Mistake People Make When Learning How To Write Autoresponders….

is not having an autoresponder email sequence at all!

You may think it’s a good idea to reduce the number of emails your prospect is receiving, but in fact it will leave your subscriber feeling unloved, forgotten and before you know it – you will be lost from their mind and they will go shopping for their solution on someone else’s site!

Here are 5 tips which will help you create a great auto responder sequence and build relationships

1. Don’t build a huge list of offers! The best content for your autoresponders will be valuable, free content. Your subscribers are real people. Never forget this. They don’t need to be hit with offer after offer after offer. Yes you can send offers but not all of the time. Focus on relationship building FIRST and offers later on.

2. Your auto responder sequence should be fresh. It’s easy for time to pass and your content to get out of date.  Be sure to check dates attached to any offers you may send out.  Be aware of exactly what you are communicating and what you are promoting.

3. Limit your initial autoresponder email sequence  to around 6 or 7 messages. Limiting your messages will allow you to email your subscribers without the fear of an auto responder messages going out at the same time. If you are running a busy online business or blog such as this one, and you email your subscribers regularly, you don’t need to have a huge auto responder list. Keep it simple.

4. GIVE first, SELL second. Imagine the scene here. You have just subscribed to my blog or free offer of some kind, then bam I hit you with an offer to buy something! How are you going to feel about this? Yes some people will buy, but 90% will unsubscribe before you even get a chance to send another email or auto responder sequence. We are all real people here, treat your subscribers with respect and build trust. I find it helps to imagine you are emailing yourself when compiling email sequences.

5. Build a relationship with your subscribers. The first 2 or 3 email sequences are very important, so you should always start off with some kind of welcome or information on how to get something for free. When it comes to setting up your auto responder sequence think about communicating and building relationships rather than building your bank balance.

i) Compile a welcome email in your first email with some details of where they can access their awesome free content.  Also let them know how to contact you.

ii) In your second email, ask a question which your subscribes can respond to get to know them. Also direct them to your Facebook or Twitter page to get to know them on a social level.

iii) Give something away for free to show your appreciation. People like nothing more than free stuff that helps them improve their business or lifestyle. If you don’t have free content yet, direct them to a previous blog post which provides some really cool info.

iv) When it does come to promoting products, you should always be sure to promote the stuff which works and the products you have used or use. Don’t promote something just because it has a high earning commission.

When it comes to using an auto responder within your business you do need to be mindful about the messages you are sending out to your subscribers. The bottom line is treat them with respect and trust will be earned. Treat them poorly and that respect will be gone as quickly as they subscribed!

What do you think? Do you have a ton of email added to your auto responder sequence? Do have nothing in there at all? How do you communicate with your subscribers?

Learning how to write autoresponders is not difficult and can be one of the smartest marketing tactics you can implement today.

Thanks for reading and please don’t forget to ‘Like’ and ‘Tweet’. Sharing is fun


Building An Online Business Is Like Driving A Car

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Once you begin your journey into building an online business you very quickly realize there are so many moving parts that go into to creating a profitable online business.  There is all the technical stuff; hosting, widgets, sidebars, footers.  And then there are things like list building, creating a product, joint ventures, autoresponders, affiliate commissions and so much more.  It’s easy to see why so many people give up and never get to realize their dreams.

Can you imagine if you had never learned to drive a car?  Imagine all the places you would never have seen.  All the things you could never have done if you didn’t have a way to drive yourself around?

I want you to think back to when you were learning to drive a car.  Come on, let’s face it – it was hard!  There were so many different things that demanded your attention; which peddles to push and when, gear sticks to move at the right time, mirrors to constantly check in.    These things didn’t stop you from now being able to drive easily and effortlessly though did they?  starting an online business is like learning to drive a car

The same will happen when you persist with all those little things that seem so demanding of your attention while you build your online business.  There will never be a time when you completely stop learning and being outside of your comfort zone, but there will be a time when all those things that seem difficult to you now, will be part of a well oiled system and happen easily and effortlessly.

You can  release yourself from your 9-5 job.  You can create a different future for yourself and your family.  No one said building an online business would be easy – but it is simple and  it can be done!

I’m here to support and help you all the way.

Think – Believe – Create!



If Not Now… Then When???


Sorry folks, but I’m going on a rant!!  I know, normally I write to you in my sweet, gentle and caring voice (lol), but today –  I have to let it out!

If not now – then when?

Every day I come across people who SAY they want to build their online business and yet they are not prepared to do what it takes to get there.

In life, there is always something else you could be doing with your time!

When I was competing in half ironman triathlete events I would have to train for 3-4 hours every day. I often run for miles and miles long before the sun came up so that it didn’t interrupt my work day.

I would swim lap after lap at night, going out in the cold and rain when everyone at home stayed snug on the couch watching a favourite TV show.

On weekends I would often be late to social occasions because there were hundred of miles to ride before we were done.

I would leave parties early so that I could get home to get the amount of sleep I required.

For all those years, it didn’t matter what else came up, I worked my time so I got my training DONE.  Why?

Because it was important to me and I was committed  to the results I wanted to achieve.

There is no way I could have got the results I did, if I kept deciding that ‘it was not good timing” to train.  No way!

There is a saying “You have to be prepared to do what others are not, so that you can enjoy the things others won’t later on.”

It really irks me to hear people say things like “I won’t talk to anyone on the phone after 7.30pm”, or ‘But my girlfriend rang and asked me out for coffee”!

And the excuse that crops up at this time of year is “…it’s not good timing…”.

The people who make these comments tend to be the same people who are the first to complain that ‘this isn’t working’, or that it all seems too hard, or, they would rather someone else to everything for them.

So why do people make these shallow excuses? Is it procrastination?  Is it fear?

Well heck, it’s probably those things and more.  But the truth is, if you constantly let those things determine your outcome, you will NEVER achieve the better life you are striving for.

If you want to succeed in your online business, then you need to have a fire in your belly so big that nothing – and I mean nothing – will stop you from achieving your goals.

And make no bones about it – in the beginning you need to work hard and work consistently.

If building your business is TRULY important to you – then you will always find the time to do whatever it takes to make it happen.

When it comes to taking opportunities that will help you grow the foundations of your business, sometimes there will never be a good time!

Now could be a good chance to look at what you are spending your time doing. Perhaps there is something else that is more important to the foundation skills for building your business long term that you could spend your precious time on.

But when push comes to shove if you aren’t doing the steps you need to, the income WILL NOT come in.

I love being able to spend time at my desk creating content, videos or training for you.

There are still times when I get invited out and say ‘no’ because my commitment to building my business to empower, motivate and inspire YOU to your full potential is so strong.

As my skills grow and my team grows, I get more and more of the flexibility that is so rewarding for a home based business. (Trust me, I won’t be seen at my desk much the day our expectant grandchild is born – that’s for sure!)

I want this same flexibility and freedom for you too. 

I DO want you to be able to call the shots on when and how you spend your time.  I DO want you to be able to have lots of time off on holidays with your family.

But FIRST – I want you to check in with yourself. Ask yourself how big is your commitment to building the business that will give you a better life?

  • Are you committed?
  • Are you determined?
  • Do you want to create a better life?

…. then you must be prepared to do whatever it takes, even if it’s not great timing!




Care For Your Customers

Care For Your Customers

I’m sure I’m like most people, I hate to be sold to, but if I getter better service from you than I do from the fellow down the street, I’m going to keep coming back t see you again and again. I don’t even mind if your prices are higher than  other peoples’ because you make me feel important and valued as a customer.
Here’s an example.   A few months back we wanted to upgrade all our televisions to meet the new digital signals.  Neither Murray or I are electronically minded at all – in fact dealing with electronics scares us to death!  On the morning we set off to do our shopping there was not even any discussion on where we would go to buy. 
We went right back to a local distributor who treats us like a long-time friend.  He welcomes us and from past purchases, knows exactly what our set up is.  He completely understands our fear of digital gadgetry, without making us feel inadequate. He knows he can recommend exactly what we will need to meet our needs.  We don’t question his recommendations; he’s proven himself right time and time again already.  Thrown into the deal he will come around to hour home and completely install and set up and stay to explain how everything works and we are completely happy.  
We never feel pressured and he has us as a lifetime customer.

Want the same relationship with your customers? Here are six ways to go about it.

Smile when you’re on the phone

You can hear a smile through the phone!  Anyone in your business who spends time speaking with your customers must have a happy attitude.  No ‘bad days’ allowed!  .

Ask your clients what they want

It like pushing a wheelbarrow up hill if you only ever give your customers what you  think they need, rather than asking them what they want.   When they tell you what they want, then as much as you can, give it to them. Follow this rule and you will always know you are doing the right thing. I often hear people ask me “Do you think I should do x?”  My answer is – ask your customer!  You can survey customers via your email marketing, hold competitions and learn to be a really good listener whenever your customers speak. 

Don’t be stubborn on refunds

“The customer is always right” is a good rule to follow.  If you deal with a complaint or refund pleasantly, and then also go overboard on anything else you can do for the customer to make things right you will build great loyalty.  In fact, people don’t even mind if they are disappointed with a product, if the way their disappointment is dealt with is pleasant.  It’s not difficult to turn unhappy customers into loyal followers who will come back again and again.

Reward customer loyalty

It bugs me when I see businesses offering incentives to attract new clients, yet forget to reward those clients that have been loyal for months on end.  It’s easy to give bonuses, inexpensive rewards and do unexpected “nice” things. In today’s digital world, if you can add some kind of personalization to a purchase, you will increase customer loyalty ten fold.  People are skeptical and appreciate knowing they are doing business with a ‘real’ person.

People love to belong!

One of human natures fundamental needs to feel like we ‘belong’.  Create a community with your customers and make them feel as if they are part of a very special group.  Be aware of ways you can keep them involved in your business.  This can be through social functions, with email messages, cards or special announcements that simply say “we appreciate you.”

Prioritize customer support

One of the quickest ways to develop a long term relationship and show how much you care for your customers is with super customer service support.  This is especially relevant in the online world.  You may have experienced a time when you sent in a ‘support ticket’ only to still be left hanging around for a response days or weeks later without ever having heard a word back.  This is one of the biggest mistakes you can make in any business.  Treat your customers’ queries with the highest priority and your customers will stay happy.

Be there to truly serve and care for your customers with these small tips and it will make a big difference.


Here’s to your success!

Fay McLean


P.S.  Master your email marketing and you’ll never feel like you are ‘selling’ ever again.

This online workshop just might be the best investment you’ll ever make! Limited places.