Fay McLean

All posts by Fay McLean

Your Secret Weapon

It doesn’t matter where I turn.

Whenever I speak to someone having massive success, they all say the same thing.

And I see it for myself in my own business.

CONSISTENCY is king!

And I’m not just talking here about being consistent in the things you do in your business either. Being consistent with certain activities can make a massive impact on your relationships and in other areas of your personal life too.

Some of you know that in the early 2000’s I started to became interested in triathlons as a way to extend a challenge to myself in my fitness. It became very addictive and so for a period of about eight years I was very, very heavily involved in competitive triathlons. This meant anything up to 15-20 hours of training per week; every single day going out there and training. Rail, hail or shine. I was either swimming or running or cycling every day, sticking to the plan, doing what was needed to be done for that day. Even if it didn’t feel like it.

And you know, in the beginning it was hard to see the affect the training was having. I’d question whether or not it was really working. But I’d keep going through that plan day after day after day. Then the first race I’d prepared was here. And almost miraculously, I was out there and able to run the race and get the kind of results I wanted. I couldn’t believe I was so totally prepared.

But the key to that was really the consistency in the training. Doing what needed to be done every single day or as often as it needed to be done. Every day making tiny improvements. So small that they were hard to see on their own, but when the cumulative effect began to kick in, the massive improvements showed up.

Exercise has always been a big part of my life. I had a childhood illness that meant I couldn’t exercise as a teenager and when I found myself over 20 kilo’s overweight after my first child, daily exercise became part of my routine (and still is). I’m not one of those sort of people who can’t just eat what I like.

I have to exercise to maintain any kind of reasonable level of healthy lifestyle. So 6 days a week I’m at the gym or out exercising. I’m doing something each and every day. And if I go for a period of time where for three or four days or for a couple of weeks for whatever reason, I’m not putting in that effort, then all of a sudden things get hard. I don’t get the results I want.

And it’s the same in your business.

Consistency is really going to be your secret weapon to you getting the results you want.

I’m sure many of you have seen that little picture where you see a little man and he’s there digging a tunnel with a shovel. And then there’s a brick wall. He’s just about to break through the brick wall to daylight when he decides to turn around and go back because he thinks he’s not getting anywhere close to the daylight.

This is the mistake most people make with the activities they are doing in their business. They start out doing the activities required on a regular basis. Then just as they’re about to have a breakthrough and get to the next level, they stop because they haven’t seen the results of all of their efforts.

You have to have the motivation to keep going. You must have 100% belief that if you put in the effort, you WILL get the results. But you must be consistent. Start and don’t stop. Every day. And just like the body, you will be growing your marketing muscles. Don’t quit just because you’re not there yet.

It’s easy to get discouraged when your booking calendar has big gaps in it. It can be discouraging if you only have a small list or you feel like no one is engaging when you place your post on LinkedIn, write a blog post or do a Facebook live.

There are so many different marketing activities you could be doing this is often part of the problem.
Overwhelm can lead to inconsistency.

Just pick the key activities that you want to do. And be sure you can be consistent in doing those activities day in, day out or as often as they need. Some activities might only need doing once a week or twice a week or three times a week. The mistake most people make is they start doing something and then fall by the way side.

If you’re someone who’s prone to Bright Shiny Object Syndrome or you get distracted easily and find yourself wandering off your path, one of the best things you can do is find a way that helps you stay on track.
That might be having a checklist that you work off every day. It might be having an accountability partner that you check in with on a regular basis. Perhaps having a tracking spreadsheet or a simple project management tool like Trello. You might find a time tracking tool like Toggl handy to keep track of where you’re spending your hours and minutes. You’ll need something that allows you to literally tick off that you’re doing the required activities on a regular daily basis.

It’s no secret that my favourite method of generating new leads is LinkedIn. When I started using LinkedIn a couple of years ago it was the consistency of the daily actions that meant I had a constant flow of appointments into my diary for sales calls. And that’s the exact same process I still use, and teach others now.

It’s these consistent 15 minute daily actions that do the heavy lifting. Not spending hours and hours every day. No way, that would be soul sucking.

When you do the right things every day, you find your authority increases, your influence increases and the leads flow in.

In the early stages of growing my business with LinkedIn I wasn’t doing things the best way. When I was onboarding five or six new clients all at one time, I would stop doing those daily actions that were bringing the sales calls into my diary. I would onboard the clients and then I would sit and go “Oh my gosh! **it, now I need to get some more clients.”

So I would kick start those constant daily actions again. And the minute they gained momentum again, the bookings for sales calls began to flow through again.

So this is the system that we’ve now put in place to be able to help people with.

The important thing I want you to understand today is that it doesn’t matter what strategies you’re using to attract clients into your business. LinkedIn, is fantastic. It’s reliable and predictable.

But if you’re using Instagram, Pinterest, blog posts or You Tube; whatever strategies you’re using, list down your key daily actions and make sure you have consistency around them.

And I guarantee you, if you make a commitment to be consistent for a 90 day period, you’ll see a dramatic improvement in results you’re getting. This will automatically encourage you and confirm your belief, that consistency really is the key.

So leave a comment below and tell me how you apply consistency in your business at the moment. Do you use any tools or strategies? How is consistency working for you? Or is it something that you need to work on? I’d love to get your feedback on that.

It’s Your Life, It’s Your Choice!

One of the perks of working in your own business is that you get to do things your way.

The type of accounting or payment system you use – it’s your choice. When you take your breaks – it’s your choice. It’s your choice whether you work from home or from an office.

And most importantly; deciding on the type of clients you want to work with is your choice.

Being an entrepreneur allows you to do more of the things you enjoy and less of the things you don’t.

Working in your business everyday with people who constantly challenge you, drain your emotional state or simply drive you nuts can mean you begin to dread showing up each day.

Part of providing the highest customer service and making the greatest change in other peoples’ lives, is working with people who inspire you themselves.

Generating new leads or prospects for your business is not simply a numbers game.

It’s also about making that lead generation process as targeted and specific as possible. This means you end up having more of the clients you love to work with and fewer or better still none, of those you don’t.

I have a tagline of “Passion, Profit and Play”. This is because I firmly believe it’s important to be:

1. Doing the type of work you have a passion for and working with people who light you up;

2. Your business must be designed to ensure you are in profit (and plenty of it); and

3. Neither 1 or 2 above are at the expense of your freedom to be doing other things you enjoy.

You want to have systems and process in place to automate as much as possible.

When you streamline your marketing and sales process you’ll be in the perfect position to enjoy plenty of time freedom to play at whatever your hearts desire.

Love what you and who you work with, and as they say, there will never be a day in your life where you really feel like you’re at work.

A genius business model can change your business works and even determine whether your business is successful or not. The model that is a perfect fit for me to one that provides massive value to my clients, is scalable which means I get to create a bigger impact and it means I can work less hours than ever before.
Stay open-minded and don’t stick to the status quo. If you’re ready to step into your own version of a Passion, Profit and Play business or need help to come up with a good business model and you want to around with various scenarios, let’s talk !

What To Do When Procrastination Hits You

Procrastination will stop you hard in your tracks. Nothing can feel more frustrating than having a big picture vision of WHAT you want to create  within your business, and feeling like you’re stuck in neutral.

Have you ever felt like you were on a hamster wheel going round and round in circles but still getting nowhere?

This is not an uncommon feeling, often referred to as procrastination and can happen for a number of reasons:

  • You’re not sure of exactly who your ideal prospects might be so you keep changing your mind on who you should approach.
  • There seems to be so many new ;pieces of information and skills you need to learn you don’t know where to begin.
  • You know you need to get team help but you’re unsure of what you need help with and where to find that help.
  • Technology is not your area of expertise. You can’t get your reach out as far as you would like without it but you don’t know where to begin.
  • You launched your new business or spoke to people you felt sure would love your product but it didn’t go off with the ‘bang’ you expected, and now you’re feeling deflated and unmotivated
  • You’re ready to take your business to the next level…only you’re not sure what the best steps to take are that won’t upset the apple cart with your team or sponsor.
  • You keep hearing, “You’re so good at what you do”…only people are not buying from you.
  • You have a ton of ideas…but they feel jumbled rather than feeling like a clear plan of action

If any of these sound familiar you are perfectly normal! This is just a phase (and yes, like all things, it too, will pass) but you’re also probably closer to a solution than you might think.

My advice? Follow my 3 simple tips to help you find your mojo again. Once you do, you’ll have more clarity, vision and steps to move forward quickly. And you’ll begin to see the income streaming in as a result.

Step#1 Analyse Exactly Where You’re Getting Stuck

When you’re in the midst of feeling stuck, you can become extremely overwhelmed. Everything might seem like its disjointed and you’ve got pieces that need your attention all over the place.

The best thing is to first identify exactly which decisions you need to make, and in what order. Then, you can move forward making these decisions quickly.

Step #2 Follow Thru Until You Reach The End Of Your Focus

Action that you take will always outperform no action taken at all!  I’ve learnt this lesson myself.  A few years ago I launched a new online program which had sat partially created, on my hard drive for just over one full year. Why?  I lost my focus.

Being distracted by new opportunities or self doubt can delay you from creating and building what you really want to share with others.  You must be single minded in your actions and put blinkers on to keep out all other distractions until you reach the end of your focus.

It’s not uncommon for you to start a little self doubt around your value or the value of your product or company, so remember, you can consciously direct your self-talk, using phrases such as, “I can do this” and even “I refuse to give in or give up!

Having a good accountability partner or being part of an active Team or coaching group that expects you to succeed  is also a great strategy to help keep your focus.

Step #3 Don’t Up-Level Until Your Foundation Is Solid

I speak with a lot of people who beat themselves up on the fact they are not as advanced in their business as someone else.  It’s important to recognize that you are where you are – and wherever that is, it’s OK!  Having grand plans, vision and excitement to build your business are all good things to have.  Just don’t let them get in the way of being sure to create solid foundations before you start to up-level.

This doesn’t mean you need to immediately have a team that is 50 people big, or to be doing weekly live presentations yourself,  to successfully build up from wherever you are today. You can still create an extremely successful business by learning some fundamental sales and marketing skills and have systems in place for you to run your business smoothly.

Step #4 Practice Making Decisions Quickly

This is a vital success strategy. Indecision will be one of the biggest reasons for you to feel ‘stuck’ in neutral.

And yet, when building your home business no decision is so major that it cannot be undone or corrected.  If you create a promotional video that is not great – make a new one.   You select an email service that you become unhappy with – move to another one.  You make an offer that no-one takes you up on – make a new one.

See – nothing, absolutely nothing has to be forever in the online world, yet it’s so common for people to let the decision making process halt their momentum.

Change this today!  Make the decision to make quick decisions and notice how much momentum you create.

Step #5 Surround Yourself With Successful People

Get help where you need it!  That’s probably about all I want to say here.

But because you expect me to say more, I will.

Working your own home business can be hard.  Regardless of whether it’s working out what to say to your prospects, your first online team call, there are lots of moving elements to keep track of, and things that need doing that are most likely outside of your expertise.  It’s OK to ask for help.

Caution here:  Don’t take advice from people who have not completed your ultimate goal.  I see this all the time.  The help you need might be someone to help you clarify who are the best prospects and customers for your product or service.  It could be tech support or someone to keep you accountable to implement your launch and growth plan.

Every day you don’t move your business forward is money you’re leaving on the table.  So I’ll say it again – get help where you need it, and from the right people.

Here’s a great exercise you can use to help you get unstuck and moving forward…

Grab a pen and fill in the answers to these simple questions:

I’m in neutral (stuck) because _______________.

The decisions I need to make are ____________.

The mentor who’s going to move me forward powerfully is ____________.

Getting out of neutral feels awesome and yes, you can do this!

If you are seriously looking to get ‘unstuck’ you can.

 If you feel overwhelmed or would like some help to get out of neutral, please get in touch.

You can apply for a complimentary  Demystify The Process call. .<Click Here>

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