Ok, so we’re home from the event Unstoppable Entrepreneur and I’m writing today feeling that it’s the first day since getting back from our trip to the USA that I have a clear head. For some reason (we won’t mention age), it has taken a bit longer to get back into the swing of things but now we’re good to go!
This was a truly amazing event. Yes, I spent over $3000 and more than 70 hours in travel to be there but just for being a reader of my blog, you get all the little marketing titbits I have learned at no cost.. is that cool? If so, please click the “Like″ button at the very top of this blog, just off to the left to show me some love! Did you do it? OK, proceed to my notes!
All the speakers varied in age, experience and income levels. But there was a common denominator to them all…. Persistence and determination!
At Unstoppable Entrepreneur there was also lots of talk about Mobile Apps, Facebook, Traffic, Sales Funnels and Mindset.
I’ll share more over time, but today….
I first heard this saying from a brilliant marketer Lisa Sasevich. The concept is that you don’t need to have everything in place before you take action. When you get an idea, start to put it into action immediately. Make yourself accountable by announcing to your community what you are going to do. It might be a webinar, a presentation, a product or an event. Then the fact that you have placed yourself on a deadline will mean you are much more likely to follow through.
It’s important to recognize that your team is not only a reference to people who you may hire to build your business with you. It is also your colleagues, your list or community. It’s about building relationships with lots of people who you can rely on to support and encourage you to achieve your destination. Alone you will go a short way slowly; with a team you will go far, quickly. I know which I would prefer!
While many people have made a lot of money selling $9.95 e-books, you should recognize that it is much easier to achieve high income goals if you include a high ticket offering. There is information you have in your head that other people want! One of the easiest ways to create a high ticket offering is to offer a VIP day or private mentoring. You can offer this in any niche extremely successfully. My very first product ever was a VIP program that I sold for $5995, so you don’t have to wait until you’ve been in business for years before you offer personal or high ticket offers.
If you focus on implementation and take action quickly you will soon discover that not everything will work out as well as you planned. But that’s ok!
Taking action and not getting the results you want is still better than taking no action at all. We all learn very quickly from our mistakes. I hate to burst your bubble… your business will never be perfect. It’s why so many wannabe entrepreneurs go to the grave with their “idea” that’s never fully realized. Don’t let that happen to you. Don’t live life with regrets.
Which do you think is more important – Product or Traffic or Conversions?
The answer is ALL three are equal. These three things do not stand alone and if any one part is missing – then you are leaving big dollars on the table.
It doesn’t matter how big your community is or how many people you have on your list – your first priority is to create an effective sales funnel. You have people opt in to get your information and then you offer at least one product (yours or someone elses). You track your results and tweak where necessary. THIS my friend is what will build your business.
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P.S. If you would like to have a proven sales funnel working for you, check this out.
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Fay McLean CEO & Founder of Laser Connections, helps Medispas and Aestheticians get a reliable flow of new clients and grow their clinic online using a proven Digital Advertising System. Click Here to Apply for a FREE Strategy Session ($150 Value).