Build your list! Build your list! Build your list!
I’m sure you’ve heard over and over how important it is to build your list in your online business. I have proof that the size of your email list is not the bee all and end all. Personally, I’ve made good money from what many in this industry would call a very small list. And, if list size were the only thing that mattered, why would the owners all those You Tube videos that have thousands of hits, not be mega wealthy?
More important than the size of your list is the relationship you have with them. How to successfully build a relationship with your list is a topic all of its own and I’m not going to go into depth on that today. I know it’s likely you simply want to get more people ON your list in the first place.
Yes, it’s important to always be looking at ways to build your list. The other just as important part of the equation, is to have conversions.
Right List + Right Offer = Conversions = Make Money
If you build your list with people who are actively looking for what you have to offer, your conversions will increase. No matter how big your list is, if you are not presenting offers to them that are converting, then size is completely irrelevant. The only way to have high conversions is to make great offers to the RIGHT audience. So when considering the question of “how to build your list?”, you have to follow that closely with understanding that it has to be the right list.
Know your ideal client like the back of your hand. List building will be a slow and painful process if you don’t have a clear picture of whom it is you want to make your offers to.
Your Awesome Free Offer (AFO) will be something you offer to giveaway for free in exchange for your prospects name and email. Put your AFO in front of your ideal prospect. If you are not clear on who you are trying to attract, you might as well be looking for a needle in a hay stack.
There are so many ways to market your business. Most people get completely overwhelmed and try to do too many things at once and then find that nothing in particular is working really well.
Lots of people will try to build an online business on ‘free’. Contrary to popular belief, all traffic strategies will cost you. You are going to pay for them in either your time or your money. The advantage of paid traffic is that you can get a result much faster if you are presenting great value to the right audience.
I recommend choosing just TWO methods of marketing and continue to do those until you have success before you move on to something else. Choose one paid method and one free method.
Paid methods would be things like banner ads, solo emails, pay per click advertising on Facebook.
If you prefer to use free strategies to build your list, then it’s going to take longer. One of the ways I’ve had the most success with is by participating in Giveaway Events. A Giveaway Event is where you contribute a product, along with hundreds of other contributors. Then you all promote the event to your list.
You get to put your offer in front of a targeted audience and build your list very quickly and you gather names and emails from people who would like a copy of your product. And your peeps get the chance to pick up great products for free. Everybody wins.
Giveaway events are conducted in almost every niche so you just have to do a bit of a Google search to find one that suits you. Here’s an example of one I’m participating in at the moment: Ultimate Social Media Giveaway
Make list building a main focus in your business for a set period of time, let’s say three months. This would mean you allocate most of your time throughout your week for activities that will help you to build your list. It might look like this…
|ACTIVITY||WHAT DOES IT LOOK LIKE IN YOUR BUSINESS?|
|Learning||Time going through video tutorialsLearning new technologyPhone calls to mentor/coach|
|Systems||Checklist for where and when you publish content each day or weekInstruction list on how to upload videos or edit audiosMake videos of how you want things done to send to your VA or assistantEstablish a referral or testimonial system|
|Content||Coaching or speaking to prospects or existing clientsWriting articlesMaking videos|
|Publicize||Set up a promotional calendar of what you are offering and whenSpeaking eventsCreating banner ads or writing autoresponders|
|Management||All those little admin tasksConnecting with JV’sMeeting with team members or VA’sReturning phone callsEmails|
|Gratitude||Maintain connections with people who can and do refer business to youSend thank you cards|
When you see a Shiny Bright Object pop into your email, you can ask yourself if it will directly help you to build your list right now. If the answer is ‘no’, then you can discard it quickly knowing that you are staying on track with your priorities.
I’ve been as guilty as anyone when it comes to not being as focused in building my list as I could have been. But… things are about to take a turn! For the next three months I’ll be taking all of my own advice right here and making it a top priority for the remainder of 2012.
Is it time you made a stance and said ‘The time is now!”?
Come on, I know you can. You’ll be glad you did and I’ll be here to support you.
And anyway, no one ever had a list that was too big, did they?
WILL YOU JOIN ME IN MAKING LIST BUILDING YOUR FOCUS?
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Fay McLean CEO & Founder of Laser Connections, helps Medispas and Aestheticians get a reliable flow of new clients and grow their clinic online using a proven Digital Advertising System. Click Here to Apply for a FREE Strategy Session ($150 Value).